Rounak Ghosh

Leading design-led efforts that creates meaningful business impacts

Crafting seamless

digital experiences

since 2015

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About.

I design

experience

I’m currently leading Nova's design team from front to back, infusing UX and product thinking into AI-driven restaurant tech for meaningful impact.

With over a decade in design and a track record across industries from restaurant tech to fintech and telecom, I lead NOVA's design team to transform a previously design-underserved landscape into a powerhouse of innovation in just 10 months. I built and now lead a team of 8 designers, driving the design of AI-powered restaurant tech products—from a complete food ordering mobile app and Kiosk revamp to AI campaign tools—infusing UX and product thinking into every corner of our design systems.

At Simpplr, I spearheaded the mobile app design, event management workflows on the web platform, and frontline experiences across their intranet ecosystem. I led the creation of a robust design system and crafted intuitive multimedia and AI-powered search experiences that elevated user engagement. Earlier at Airtel, I drove a pivotal redesign of the recharge journey—reducing drop-offs by 37% and significantly boosting GMV—while also designing high-impact features such as rewards and missed-call alerts for the Airtel Thanks app, strengthening customer engagement and retention.

I've also had impactful roles at PayU, Khatabook, and Stylework—where I drove major design initiatives and helped Stylework secure its pre-Series A with a groundbreaking workspace management tool—I built a rich foundation of experience. Before these roles, I spent three formative years as a consultant for 15 early-stage startups across industries like healthcare, B2B compliance, and entertainment. This diverse consulting period honed my skills in visual and UX design, branding, and more, providing me with a versatile and comprehensive grasp of the entire design landscape.

Work.

Testimonials.

What can I say about Rounak? Well, for one, he is an incredibly talented designer. Rounak and I are working together at Simpplr. Understanding the user, the business, and the customer are his three main points of emphasis when working on any project. Rounak is an awesome designer and an even more awesome person to work with. He brings creativity and innovation to his designs and actively collaborates with others, seeking feedback and incorporating different perspectives. Rounak's positive attitude and strong work ethic make him a valuable asset.

MANU BHARDWAJ
Senior Product Manager, Simpplr

I had the pleasure of working with Rounak on our Mobile and Frontline product at Simpplr. Rounak consistently demonstrated exceptional dedication and creativity in solving complex challenges. He excelled in cross-functional teamwork, ensuring alignment across product, engineering, and design. His user-centric approach helped us deliver intuitive features that truly empowered frontline workers. Above all, Rounak’s positive energy, open communication style, and willingness to support the team made him an invaluable colleague. I highly recommend Rounak for any role that requires leadership, innovation, and collaborative spirit.

AMAN SHARMA
Product Leader, Simpplr

I’ve had the privilege of working with Rounak, and he is an exceptional design leader who drives design with clarity, efficiency, and strong strategic thinking. He balances creativity with business impact seamlessly and ensures that design decisions contribute meaningfully to product growth and user experience. What I admire most is his ability to navigate blockers calmly while providing clear direction and actionable solutions. His time management, communication, and team support create an environment where high-quality work consistently happens.

ANKIT SINGH
Micro Interaction Designer, NOVA

He is a perfect example of an active and a helpful mentor. He demonstrated a deep knowledge of his field and a natural ability to share his expertise in a pleasant & comprehensive manner. I have learnt from him more than I could have ever expected. Apart from being a great mentor he is also very patient and knowledgeable. I strongly recommend him as a professional that you can learn a lot from.

KRITI SINGH
UI/UX Designer, Stylework

I've had the pleasure of collaborating with Rounak for the past few months at Simpplr, and his user-centered approach continues to inspire me. Rounak not only excels in design but also fosters a collaborative environment for sharing knowledge and inputs among us. His adaptable and collaborative nature shines through & his contributions during the creation of calendar events were spot-on, blending both business and user experience needs. Rounak's commitment to excellence and his wealth of expertise have significantly enriched our team's outcomes, making him an invaluable asset to any project.

PALAK RATHORE
Software Engineer, Simpplr

I'm open to tackling challenging problem statements, providing mentorship to juniors, or engaging in casual conversations about design and related topics. Feel free to reach out!

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